{"id":3643,"date":"2026-05-29T20:20:12","date_gmt":"2026-05-29T18:20:12","guid":{"rendered":"https:\/\/faszination-spur1.de\/?p=3643"},"modified":"2026-06-09T20:36:53","modified_gmt":"2026-06-09T18:36:53","slug":"de-maak-van-abo-praemien-uit-de-redactie-deel-1","status":"publish","type":"post","link":"https:\/\/faszination-spur1.de\/nl\/beitraege-aus-der-redaktion\/making-of-abo-praemien-aus-der-redaktion-teil-1\/","title":{"rendered":"Achter de schermen: abonnementscadeaus van de redactie \u2013 Deel 1"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Het is al heel ongebruikelijk, misschien zelfs uniek, dat abonnementsgeschenken door de redactie van het tijdschrift zelf worden gemaakt. Dat het bij ons al lange tijd zo is, heeft te maken met de eigenaardigheden van de Spur-1-markt, maar vooral ook met de vele creatieve idee\u00ebn en projecten waar we ons regelmatig mee bezighouden. Gemeenschappelijk aan alle abonnementsgeschenken is de unieke productie in beperkte oplage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In de herfst van 2022 begonnen de reclameborden, waarmee de M\u00e4rklin-figuren, die naar onze mening niet alleen van onze kant ongunstig waren, werden vervangen. Dergelijke motieven kenmerkten vanaf het begin van de 20e eeuw de meeste stations en hun directe omgeving. In tegenstelling tot kortstondige affiches hielden de robuuste, weerbestendige emailleborden vele jaren stand, vaak langer dan tien jaar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Op veel foto's niet te missen, had nog niemand eraan gedacht om deze vorm van reclame op kleine schaal authentiek (!) weer te geven - noch in 1:32, noch in enige andere modelspoorschaal. Willekeurig samengestelde reclamebeelden tellen hier niet. We hebben uitgebreid onderzoek gedaan en uitsluitend borden gereproduceerd die het logo van de Deutsche Eisenbahn-Reklame droegen en het juiste formaat voor dit doel hadden. Parallel aan de redactionele bewerking ontstond het idee om hieruit een aantrekkelijke abonnementsbonus in kleine oplage te vervaardigen. De uitgebreide reportage over dit boeiende spoorwegthema verscheen iets later, in editie 26. Een tweede abonnementsbonus met verdere motieven volgde in de zomer van 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">vervolg is later<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d3ef096f2b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d3ef096f2b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_a-1024x683.jpg\" alt=\"\" class=\"wp-image-3644\" srcset=\"https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_a-1024x683.jpg 1024w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_a-300x200.jpg 300w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_a-768x512.jpg 768w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_a-1536x1024.jpg 1536w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_a-2048x1366.jpg 2048w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_a-18x12.jpg 18w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_a-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">De eerste abonnementspremie van de redactie: vijf reclame-motieven in twee maten. Als basis dienden nauwkeurig gelaserd plaatjes van stevig Kraftplex. (Foto: RZ)<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d3ef0975de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d3ef0975de\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_b-1024x682.jpg\" alt=\"\" class=\"wp-image-3645\" srcset=\"https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_b-1024x682.jpg 1024w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_b-300x200.jpg 300w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_b-768x512.jpg 768w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_b-1536x1024.jpg 1536w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_b-2048x1365.jpg 2048w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_b-18x12.jpg 18w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-1_b-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">In ontvangstgebouwen of goederenloodsen, langs perronhekken en andere omheiningen, waren deze emaillen bordjes vele decennia lang wijdverbreid. (Foto: RZ)<br><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d3ef09795c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d3ef09795c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_a-1024x683.jpg\" alt=\"\" class=\"wp-image-3646\" srcset=\"https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_a-1024x683.jpg 1024w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_a-300x200.jpg 300w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_a-768x512.jpg 768w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_a-1536x1024.jpg 1536w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_a-2048x1366.jpg 2048w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_a-18x12.jpg 18w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_a-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Met de tweede actie volgden vijf grootformaat tegels, eveneens in uw twee voorbeeldige afmetingen. De grotere exemplaren werden op gevels, steunmuren enz. aangebracht. (Foto: RZ)<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d3ef097ca4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d3ef097ca4\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"742\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_b-1024x742.jpg\" alt=\"\" class=\"wp-image-3647\" srcset=\"https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_b-1024x742.jpg 1024w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_b-300x218.jpg 300w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_b-768x557.jpg 768w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_b-1536x1114.jpg 1536w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_b-2048x1485.jpg 2048w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_b-18x12.jpg 18w, https:\/\/faszination-spur1.de\/wp-content\/uploads\/2026\/05\/Eisenbahn-Reklame-Praemie-2_b-1320x957.jpg 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Kleine hoogformaat foto's vindt men ook direct op het perron. Sommige motieven zijn algemeen bekend. In ons archief is zelfs nog veel meer. (Foto: RZ)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Es ist schon sehr ungew\u00f6hnlich, vielleicht sogar einmalig, dass Abo-Pr\u00e4mien von der Redaktion der Zeitschrift selbst angefertigt werden. Dass es bei uns schon vor langer Zeit so gekommen ist, hat mit Eigenheiten des Spur-1-Marktes &#8230;<\/p>","protected":false},"author":2,"featured_media":3644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,12],"tags":[88,175,90,454,448,451,447,452,72,61,89,450,444,445,119,449,42,453,455,195,174,27,446,456],"class_list":["post-3643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beitraege-aus-der-redaktion","category-titelbeitrag","tag-1-gauge","tag-1-scale","tag-90","tag-abo","tag-bahnhof","tag-bahnsteig","tag-deutsche-eisenbahn-reklame","tag-emailleschilder","tag-faszination","tag-gauge-1","tag-gauge-one","tag-gelaender","tag-kraftplex","tag-laser","tag-maerklin","tag-mauern","tag-modellbahn","tag-plakate","tag-praemie","tag-redaktion","tag-scale-1","tag-spur-1","tag-werbung","tag-zeitschrift"],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-20 13:28:48","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/faszination-spur1.de\/nl\/wp-json\/wp\/v2\/posts\/3643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faszination-spur1.de\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/faszination-spur1.de\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/faszination-spur1.de\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/faszination-spur1.de\/nl\/wp-json\/wp\/v2\/comments?post=3643"}],"version-history":[{"count":2,"href":"https:\/\/faszination-spur1.de\/nl\/wp-json\/wp\/v2\/posts\/3643\/revisions"}],"predecessor-version":[{"id":3663,"href":"https:\/\/faszination-spur1.de\/nl\/wp-json\/wp\/v2\/posts\/3643\/revisions\/3663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/faszination-spur1.de\/nl\/wp-json\/wp\/v2\/media\/3644"}],"wp:attachment":[{"href":"https:\/\/faszination-spur1.de\/nl\/wp-json\/wp\/v2\/media?parent=3643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/faszination-spur1.de\/nl\/wp-json\/wp\/v2\/categories?post=3643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/faszination-spur1.de\/nl\/wp-json\/wp\/v2\/tags?post=3643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}